Andy Warhol knew it all along: “Good business is the best art.” And lately, a number of business thinkers and leaders have begun to embrace the arts, not as an escapist notion, a parallel world after office hours, or a creative asset, but as an integral part of the human enterprise that ought to be woven into the fabric of every business—from the management team to operations to customer service.
We recently ran an on-line brainstorming session we call “Quick MIX” focused on a topic related to the current Innovating Innovation M-Prize challenge. The question for the Quick MIX was: what is the one thing you’d change to make organizations more innovation-friendly? Last week we ran the first installment with eight provocative recommendations distilled from Quick MIX contributions. Read the second installment here for eight additional ideas.
You thought you did everything right—gathered market research and consumer insights; brainstormed, prototyped, and tested a promising new idea; developed detailed financial models and a solid marketing plan. Yet your company’s new product or service didn’t perform as expected. What did you overlook?
We recently ran an on-line brainstorming session we call “Quick MIX” focused on a topic related to the current “Innovating Innovation” M-Prize challenge. The question for the Quick MIX was: what is the one thing you’d change to make organizations more innovation-friendly? Over the course of a few days, MIXers from around the world submitted over 100 answers to this question, many of them receiving lots of praise and tweets from the MIX community. There was so much insight packed into the Quick MIX submissions that we decided to provide a summary of the major takeaways from this exercise, grouped into broad themes (you might recognize these from the Innovating Innovation challenge brief). Below is our first installment, covering eight broad recommendations on how to make organizations more innovation-friendly. We’ll present another eight in a blog next week.