Encourage the dissenters
“The pro-change constituency must always be more powerful than the no-change constituency.”
There is a tendency in every organization to discount disputatious or divergent points of view. Those with an interest in defening the status quo often regard dissent as subverssive. Yet history shows it was often the malcontents and the contrarians who had the most prescient view of tomorrow’s threats and opportunities. So rather than marginalize the outliers, organizations must ensure that their voices are heard. Internal debates about strategy and policy must be vigorous, open and uncensored, and every management processes must encourage those with discomforting views to speak up.