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HBR/McKinsey M-Prize: Long-Term Capitalism Challenge

It’s time to radically revise the deeply-etched beliefs about what business is for, whose interests it serves, and how it creates value.
Start
Finish
2/24/2012
Challenge Begins
6/5/2012
Final Round Deadline
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Story:
Panera’s Experiment in Human Nature: Let Customers Decide What to Pay

By Ron Shaich - Founder, Chairman, & Co-CEO at Panera Bread Company