SOLVING THE TOUGHEST MANAGEMENT CHALLENGES—TOGETHER GET STARTED

HBR/McKinsey M-Prize: Innovating Innovation Challenge

How do we make innovation an everyday, everywhere capability in our organizations?
Start
Finish
10/16/2012
Challenge Begins
1/7/2013
First Round Deadline
2/10/2013
Final Round Deadline
debraj-dasgupta's picture

Story:
Transforming new product commercialization in pharmaceuticals: how patient journey became the foundation of marketing planning at Novartis

By Debraj Dasgupta - Head of Specialty Commercialization and Patient Adherence at Novartis Pharma AG