SOLVING THE TOUGHEST MANAGEMENT CHALLENGES—TOGETHER GET STARTED

Start
Finish
10/30/2013
Challenge Begins
3/31/2014
First Round Deadline
5/12/2014
Final Round Deadline
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Story:
Transforming new product commercialization in pharmaceuticals: how patient journey became the foundation of marketing planning at Novartis

By Debraj Dasgupta - Head of Specialty Commercialization and Patient Adherence at Novartis Pharma AG