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Sustainability as Innovation Strategy: How Sustainability and Innovation Drive Each Other and Company Competitiveness at Danone

Sustainability is a powerful way to generate innovation at Danone, producing creativity through presenting new problems to solve, establishing big goals that force people to think differently and fost
By Dr. Monica Kruglianskas on January 7, 2013
sustainability
corporate culture
social innovation
innovating innovation challenge
Community
purpose
social responsibility
defining values and principles
setting strategy and direction
defining roles and responsibilities
measuring performance
strategy
consumer goods