Focus the work of management on a higher purpose
"We need companies that feel like movements."
Most companies strive to maximize shareholder wealth—a goal that is inadequate in many respects. As an emotional catalyst, wealth maximization lacks the power to fully mobilize human energies. It’s an insufficient defense when people question the legitimacy of corporate power. And it’s not specific or compelling enough to spur renewal. Individuals need a compelling answer to the question, “What’s worth my life?” And organizations must offer a compelling case for why what they do matters—an original and persuasive blueprint for where their industry could and should be going. Going forward, management practices must focus on the achievement of socially significant and noble goals.