With the Innovating Innovation challenge we’re looking for your stories and hacks on how to make innovation a real capability in organizations. With the Quick MIX, we gave you an easy way to engage and inspire others on a related question: what is the one thing you’d change to make organizations more innovation-friendly?
Like the M-Prize, this process was open to everyone. The best contributions are being recognized on our blog, on HBR.org, and in the social media channels of the MIX, Harvard Business Review and McKinsey & Company.
What is the one thing you'd change to make organizations more innovation-friendly?
Empower and inspire people to bring the customer into the heart of the innovation process
Idea by Lucas Godfrey on November 20, 2012
Firstly, organizations need to engage the customer in a dialogue throughout the entire innovation process, right from ideation to execution - not just talking to them, but listening to them. Secondly, organizations need to minimise the impact of organizational silos on innovation. Ensuring that solutions to customer-centred challenges are designed around the problem the customer faces as opposed to the architecture of the organisaiton is key.
Ask the customer's customers to describe the best possible day they could have in terms of being successful and achieving their goals. Obtain a summary statement that holistically captures this. Then in 30 mins segments get them to describe how the day unfolds. Then share this with a team consisting of all parties in the value stream that exists to create this "perfect day". The trick is to let them think what it is like for the customer's customer.
Projects & initiatives should have an end-user readily & clearly identified as well as what apsect of the end-users' needs will be in scope. Then let the interative loop of trial and feedback and trial ... begin - this will encourage more ideas and quicker learning to provide meaningful innovation.