SOLVING THE TOUGHEST MANAGEMENT CHALLENGES—TOGETHER GET STARTED

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Pretotype It! Make sure you’re building the right “it” before you build it right.

Pretotypes are quick, cheap, revealed-preference tests to validate whether a breakthrough innovation is appealing to its market.  Pretotype tests occur immediately after a breakthrough idea is bo
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Hack by Jeremy Clark on December 5, 2012
demand validation
Breakthrough Innovation
innovation metrics
early-stage testing
innovation funding